Project outline
About the project
Running from winter 2002 to summer 2004, the “Growing the Local Asian Foods
Market” project brought together Asian allotment holders and growers, many
of whom were farmers in their country of origin, to sharis their expertise
with local farmers, to grow Asian speciality crops like coriander which are
used widely in Asian cuisine like coriander, fenugreek and spinach on farms
in the urban fringe in the South Pennines.

Haneef Asad and Robert Barraclough examine a coriander crop.
We explored possible local supply chains to supply the growing market
for Asian foods in the nearby conurbation. We held meetings and
discussions with Asian retailers, wholesalers and other outlets for Asian
speciality crops to explore potential routes to market. We also presented
the project at relevant events. The project was supported by the Farmers
Fund and the EU Interreg IIIB SOSII (Sustainable Open Space) programme.
Local field trials tested different crops and growing method, with a
site visit to Stockbridge Technology Centre to learn from their expertise
in growing, crop protection and developing local supply networks. Market
research covered a range of possible routes to market, with site visits to
wholesale markets and interviews with retailers and caterers.
The project team met with regional and national NFU officers,
organizations like Asian Trades Link and presented the project, and the
produce, at relevant events in the region such as the South Asian Food and
Drink Exhibition.

Mumtaz Begum picks fresh spinach at the trial site.
The trial site continues to supply locally grown spinach, coriander and
callaloo to a major Bradford based wholesaler. The long-term viability of
this and other supply chain routes, and the possible expansion to include
other farmers and outlets, raises many complex issues which require further
work.
We have worked to link up with other farmers and Asian community
growing groups, with some being very interested in growing the crops. Many
ideas for other Asian speciality crops and products have emerged, in
addition to potential community projects and enterprises focused on locally
grown Asian crops.
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